Comments on Blog Love: How to shoot customer interview videos

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I'd recommend a Flip camera or something that ...

2009-11-07T17:05:14.938-08:00

I'd recommend a Flip camera or something that costs less than $200. If you are shooting face-to-face interviews, you don't need a large camera. I recommend the editing software that is on your computer - I don't do a lot of hardcore editing. I try to shoot the film so it doesn't need a lot of editing so it isn't expensive to publish.

What type of camera would you recommend to use? A...

2009-11-06T14:12:25.956-08:00

What type of camera would you recommend to use? Also, why type of editing software would you recommend?

David, I agree. Flip cameras as gifts are great. I...

2009-07-06T21:57:11.569-07:00

David, I agree. Flip cameras as gifts are great. I've been trying to get my boss to buy me one for a while. :)

I've run some programs where I've had customers shoot their own testimonial videos. That works well when you can talk to the customers on the phone and guide them. The challenge is that they usually don't quite get the sound or the camera position right.

And yes, those bids were mostly in San Francisco. A little on the pricey side.

A few additions Travis. The Flip camera can be sen...

2009-07-06T15:46:44.828-07:00

A few additions Travis. The Flip camera can be sent to customers without the salesperson as an intermediary. They tend to have other pressing issues like quotas :-) They make a nice "thank you" as well. Also, customers may talk differently (in a good, more natural way) if *their* salesperson isn't standing in front of them recording.

It's important to note where these types of videos fit in the sales cycle. They're definitely early stage, like the prospecting stage.

While we recommend this low-tech approach for customer videos in some instances, you're right, the "someone like me" is very important to keep in mind. A CTO talking about a customer experience for the benefit of other CTOs may be annoyed at the lack of sophistication/professionalism. So consider what's appropriate.

Finally, the quotes you got for professionally shot/produced videos were crazy! You must be in San Fran or NYC.