Sunday, August 02, 2009

Who influences the influencers?

Building relationships and engaging with mavens is a focus of every marketing and PR program. Marketeers and PR practitioners everywhere want to believe that they are they influence the Influencers, but we know that others also play a large role in helping Influencers form their opinions. Reaching and influencing the original idea creators or trend-spotters is often an effective way to communicate with the more vocal Influencer.

Because Influencers like to influence, they publish their thoughts a lot. In the process of publishing, they leave behind, often intentionally, bread crumbs that lead to the people they listen to. Extending your PR efforts to this idea-creator crowd will exponentially grow your impact on the Influencers and on your target audience.

Like any friendship, building relationships with trusted trend-spotters requires honest engagement and two-way communication. You aren't trying to sell them your wares - You are working to get to know them and provide them with something valuable in return.

How can you find who influences the Influencer? Here are some tips:

1. Check who they are following on FriendFeed

FriendFeed and the many other feed and social activity aggregators are a great window into the mind of an Influencer. Look through their list of Subscriptions and you'll quickly see the conversations that are reaching them. Also, take a look at what they have Liked. That can really drill into the types of conversations that are moving them. Occasionally you'll see that an Influencers has thousands of Subscriptions because they are following everyone that is subscribing to them. In this case, the Likes becomes more important. For example, Louis Gray and Robert Scoble, well-known tech bloggers, each have 20k+ subscriptions, but if you drill into their Likes you can quickly get a taste of their favorite flavor. If you really want to zero in on their current ideas, subscribe to just their Likes and Comments.


2. Follow Influencer RSS reader feeds

Another way to see how Influencers learn about news is to follow their RSS feeds. Most of the popular readers have a way to see what the Influencer reads or is sharing publicly. The most popular reader in the tech crowd is Google Reader. All of a person's Shares are public so they can be followed easily. For example, Steve Rubel (fellow Edelman employee), frequently shares his favorite blog posts. Drilling into the people's stories he is sharing can provide a lot of insight about Steve and who he trusts.




3. Research Facebook events

If you have earned friend status with an Influencer on Facebook, it is easy to see what events they are attending and who else is attending those events. I frequently find the best events and also new friends that share my interests through this powerful tool.

4. Research ReTweets and @replies on Twitter

Influencers on Twitter seem to be collecting followers like they were Pokemon cards so a simple look at who they are following is not very useful. What you want to know is who they are engaging with on a regular basis. These are likely people that they find interesting and who help shape their views. A tool like TweetStats can give you a detailed look at an Influencer's behavior on Twitter. A quick look at an analysis of Guy Kawasaki's traffic shows that he most often replies to @marinamartin and ReTweets @tweetmeme and @louisgray.

5. Follow the social brick road


One thing you can be sure about Influencers is that they like to let others know their opinions. Because of that fact, they are likely to have created a clear path to find them online. Go to their blog and website and look around. Often they will have a list of social networks where they are active. Those tools often allow you to see the Influencer's friends and interactions.

With a little research and extra time building relationships, PR and marketing professionals can expand their Influencer friendships to include those those that quietly, but consistently shape the tastes of the big names.

Do you know of other tools, services or techniques that help you discover the people that influence the Influencers? Please let us all know by putting it in the comments below.

32 comments:

Brian Remmel said...

Hey Travis,

Great post. I really like your use of TweetStats here.

It can be overwhelming when you start to understand the sheer number of "Mavens" in a given sphere. Picking your own 'top ten' list of relevant influencers makes this much more manageable. Pick people you would love to meet in real life; then go do it!

Louis Gray said...

Nice summary, Travis. Robert and I have long pushed the "discussion" area of FriendFeed to show where we are interacting. The Tweetstats data is good as well. One note is that Guy usually RT's @tweetmeme, not the account you mentioned. And I believe I was on there only due to an excessive bump on his part.

Travis said...

Louis- Thanks for the reply. I went back and saw that your correction from techmeme to tweetmeme is correct. I made that change in the copy above.

steve the plumber said...

Great post very informative

jesus said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Sara

http://smallbusinessgrant.info

BFrench said...

You've highlighted an area of influence that seldom gets attention: the opinion leaders who prefer to keep a relatively low-key public profile. I've seen lots of research on the job that proves your point. Great post!

I would add just one point, that we also need to look offline to get the full measure of an influencer. There's no substitute for witnessing influencer dynamics firsthand, whether at meetups, unconferences, social gatherings or other events.

Justin Levy said...

Great post! I love that you added in the viewing of what influencers share as that has been a primary way that I've found so many other great blogs to subscribe to.

Another way that you didn't mention but I find very helpful is using BackType. That way you can see where they're taking the time to drop a comment.

Anonymous said...

Hello !.
You may , probably curious to know how one can reach 2000 per day of income .
There is no need to invest much at first. You may commense earning with as small sum of money as 20-100 dollars.

AimTrust is what you need
The company represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with affiliates around the world.
Do you want to become an affluent person?
That`s your chance That`s what you wish in the long run!

I`m happy and lucky, I started to take up real money with the help of this company,
and I invite you to do the same. It`s all about how to choose a correct partner utilizes your money in a right way - that`s AimTrust!.
I make 2G daily, and my first deposit was 1 grand only!
It`s easy to start , just click this link http://opinywukaw.100megsfree5.com/rosiwur.html
and go! Let`s take our chance together to feel the smell of real money

Anonymous said...

Good day !.
You re, I guess , perhaps very interested to know how one can reach 2000 per day of income .
There is no initial capital needed You may commense to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you thought of all the time
The firm represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

Its head office is in Panama with affiliates around the world.
Do you want to become a happy investor?
That`s your chance That`s what you really need!

I`m happy and lucky, I started to get real money with the help of this company,
and I invite you to do the same. It`s all about how to choose a proper partner who uses your savings in a right way - that`s it!.
I make 2G daily, and what I started with was a funny sum of 500 bucks!
It`s easy to start , just click this link http://haxokitume.1accesshost.com/katihi.html
and lucky you`re! Let`s take our chance together to get rid of nastiness of the life

Anonymous said...

moneyorder artsthe shuttle camox alarming bidder changing atom catches devastating chadda
masimundus semikonecolori

Anonymous said...

Hello!
You may probably be very interested to know how one can make real money on investments.
There is no initial capital needed.
You may begin earning with a sum that usually is spent
on daily food, that's 20-100 dollars.
I have been participating in one company's work for several years,
and I'll be glad to let you know my secrets at my blog.

Please visit my pages and send me private message to get the info.

P.S. I earn 1000-2000 per day now.

http://theblogmoney.com

Anonymous said...

I just discovered the website who discuss about
Several
home business opportunity

If you want to know more here it is
home based business

Anonymous said...

Good day, sun shines!
There have were times of troubles when I felt unhappy missing knowledge about opportunities of getting high yields on investments. I was a dump and downright pessimistic person.
I have never imagined that there weren't any need in big starting capital.
Now, I feel good, I begin take up real income.
It gets down to select a proper partner who uses your funds in a right way - that is incorporate it in real deals, and shares the income with me.

You may ask, if there are such firms? I'm obliged to answer the truth, YES, there are. Please be informed of one of them:
[url=http://theblogmoney.com] Online investment blog[/url]

Anonymous said...

[u][b]Xrumer[/b][/u]

[b]Xrumer SEO Professionals

As Xrumer experts, we from been using [url=http://www.xrumer-seo.com]Xrumer[/url] for a large immediately conditions and remember how to harness the massive power of Xrumer and adapt it into a Cash machine.

We also purvey the cheapest prices on the market. Numberless competitors devise order 2x or square 3x and a a pile of the time 5x what we pervade you. But we have faith in providing prominent mending at a low affordable rate. The large direct attention to of purchasing Xrumer blasts is because it is a cheaper variant to buying Xrumer. So we aim to stifle that bit in rebuke and provide you with the cheapest censure possible.

Not solitary do we be suffering with the greatest prices but our turnaround in the good old days b simultaneously for your Xrumer posting is super fast. We intention secure your posting done before you discern it.

We also cater you with a ample log of successful posts on contrasting forums. So that you can get the idea for yourself the power of Xrumer and how we have harnessed it to help your site.[/b]


[b]Search Engine Optimization

Using Xrumer you can trust to distinguish thousands upon thousands of backlinks in behalf of your site. Tons of the forums that your Place you will be posted on bear acute PageRank. Having your link on these sites can categorically expropriate establish up some top dignity back links and genuinely boost your Alexa Rating and Google PageRank rating utterly the roof.

This is making your position more and more popular. And with this better in regard as familiarly as PageRank you can think to witness your area absolutely rank gamy in those Search Locomotive Results.
Transport

The amount of see trade that can be obtained aside harnessing the power of Xrumer is enormous. You are publishing your situation to tens of thousands of forums. With our higher packages you may still be publishing your locality to HUNDREDS of THOUSANDS of forums. Imagine 1 mail on a all the rage forum drive usually get 1000 or so views, with communicate 100 of those people visiting your site. Modern imagine tens of thousands of posts on fashionable forums all getting 1000 views each. Your see trade will function at the end of one's tether with the roof.

These are all targeted visitors that are interested or exotic nearly your site. Imagine how divers sales or leads you can achieve with this titanic number of targeted visitors. You are in fact stumbling upon a goldmine friendly to be picked and profited from.

Keep in mind, Transport is Money.
[/b]

BECOME ENTHUSIASTIC ABOUT YOUR INFERIOR DEFAME TODAY:


http://www.xrumer-seo.com

Anonymous said...

Hi!
You may probably be very curious to know how one can manage to receive high yields on investments.
There is no need to invest much at first.
You may commense to get income with a money that usually is spent
on daily food, that's 20-100 dollars.
I have been participating in one project for several years,
and I'll be glad to let you know my secrets at my blog.

Please visit my pages and send me private message to get the info.

P.S. I make 1000-2000 per daily now.

http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

Anonymous said...

Infatuation casinos? widely known to over this advanced [url=http://www.realcazinoz.com]casino[/url] president and wing it belittle online casino games like slots, blackjack, roulette, baccarat and more at www.realcazinoz.com .
you can also check out our up to the with it [url=http://freecasinogames2010.webs.com]casino[/url] decide at http://freecasinogames2010.webs.com and rout for with authentic spectacularly faulty !
another late-model [url=http://www.ttittancasino.com]casino spiele[/url] within an eyelash of is www.ttittancasino.com , in lieu of of german gamblers, climb down upon erstwhile freed online casino bonus.

Anonymous said...

Agree Our Risqu‚ Prices at www.Pharmashack.com, The Fundamental [b][url=http://www.pharmashack.com]Online Dispensary [/url][/b] To [url=http://www.pharmashack.com]Buy Viagra[/url] Online ! You Can also Espy Enormous Deals When You [url=http://www.pharmashack.com/en/item/cialis.html]Buy Cialis[/url] and When You You [url=http://www.pharmashack.com/en/item/levitra.html]Buy Levitra[/url] Online. We Also Sustain a Significant Generic [url=http://www.pharmashack.com/en/item/phentermine.html]Phentermine[/url] As a prolongation to Your Meat ! We Hawk Rank type [url=http://www.pharmashack.com/en/item/viagra.html]Viagra[/url] and Also [url=http://www.pharmashack.com/en/item/generic_viagra.html]Generic Viagra[/url] !

Anonymous said...

Someone deleted a variety of links from letitbit and zshare ...

From now, we will use www.tinyurlalternative.com as our main [url=http://www.tinyurlalternative.com]url shortener[/url], so every link will be there and visible for everyone.

You can pick out from several great [url=http://kfc.ms]short url[/url] address like:

kfc.ms easysharelink.info jumpme.info megauploadlink.info megavideolink.info mygamelink.info myrapidsharelink.info mytorrentlink.info myurlshortener.com mywarezlink.info urlredirect.info urlshrinker.info weblinkshortener.com youtubelink.info and many others.

They maintain above 60 other ready domains and the [url=http://myurlshortener.com]url shortener[/url] service work properly for free without any registration needed.

So we think it is good idea and propose you to use [url=http://urlredirect.info]url redirect[/url] service too!

Thank you.

Anonymous said...

I'm new around here, seems like a cool place though. I'll be around a bit, more of a lurker than a poster though :)
[url=http://acai-berries-and-weight-loss.wetpaint.com]Acai Berry[/url]
Acai Berries
Acai Berry
http://acai-berries-and-weight-loss.wetpaint.com
Acai Berry

Anonymous said...

[b]Acai Berry Scams[/b]

Would you like a SELF-RULING, no strings or scams about of tiring absent from of enthusiastically ethical Acai Berry? If so then have a essay the shoot that I and millions of others doctrine: – Acai Power Wind!

The Compatible Right Factors: As you are all things considered already hep (having admit this website), although acai berries partake of scientifically proven well-being benefits, and are of development great inasmuch as losing avoirdupois, there are a horrifying amount of acai berry scams thoroughly there. How and who can you trust?

Do as one is told Up: You allow crap-shooter than anyone else that you indigence to contrive heretofore due in body, that’s the can summary, am I exact guys and girls? But it’s no more than too chancy to adjudicate out the a assortment of acai berry products nearby yourself– it’s closely unattainable to touch on what’s a scam and what isn’t. Check [url=http://acai-berry-scams-blog.com/]acai berry scams[/url] arrange literally charmed beyond the internet.

My honour is Nicole, and I’ve weary months checking in another place all the other Acai Berry products. And you skilled in what? Amongst them, I’ve bring about at most even steven up to, yes that’s chastise, altogether joined create that I’ve gather up to trust. You can one deliberate on up my frustation! Why did I disburse evasion so much nonetheless researching all the products? It was because of my bank in acai berries. I was whole-heartedly fixed to spot a productivity that in actuality works! And judge what? I’m in a proceedings pervasive to direct you that anyone output upright here on this blog!

http://acai-berry-scams-blog.com/

Anonymous said...

It isn't hard at all to start making money online in the undercover world of [URL=http://www.www.blackhatmoneymaker.com]blackhat seo forums[/URL], It's not a big surprise if you haven’t heard of it before. Blackhat marketing uses not-so-popular or misunderstood ways to generate an income online.

Anonymous said...

Genial dispatch and this fill someone in on helped me alot in my college assignement. Say thank you you as your information.

Anonymous said...

Predilection casinos? guarantee this advanced [url=http://www.realcazinoz.com]casino[/url] chief and include the character in the service of the forward of a thumb song's nose at up online casino games like slots, blackjack, roulette, baccarat and more at www.realcazinoz.com .
you can also into our untrained [url=http://freecasinogames2010.webs.com]casino[/url] pass to something at http://freecasinogames2010.webs.com and be victorious in fake folding shin-plasters !
another adscititious [url=http://www.ttittancasino.com]casino spiele[/url] place is www.ttittancasino.com , in lieu of of german gamblers, blurt gone from in manumitted online casino bonus.

Anonymous said...

http://www.betextremesoft.com

Anonymous said...

i very much adore your own posting kind, very helpful.
don't quit and also keep writing due to the fact that it simply just well worth to read it,
excited to look into more of your content, cheers!

Anonymous said...

http://www.pornvideoonline.info

www.pornvideodownload.info

http://www.pornvideotorrent.info/

www.gaypornonline.info

http://www.teenpornonline.info/

http://www.freepornvideosonline.info/

www.bestpornvideo.info

[url=http://www.pornvideoonline.info]Porn video online[/url]
[url=http://www.pornvideodownload.info]Porn video download[/url]
[url=http://www.pornvideotorrent.info]Porn video torrent[/url]
[url=http://www.gaypornonline.info]Gay porn online[/url]
[url=http://www.teenpornonline.info]Teen porn online[/url]
[url=http://www.freepornvideosonline.info]Free porn videos online[/url]
[url=http://www.bestpornvideo.info]Best porn video[/url]

Anonymous said...

Generic Viagra contains Sildenafil and it is a prescription drug used to treat erectile dysfunction. Erectile dysfunction is the inability of the penis to become rigid, or stay firm long enough to complete the sexual act.Generic Viagra is used to increase blood flow to certain areas of the body, as a muscle relaxant and as a male impotence or erectile dysfunction treatment. Generic Propecia is a one-a-day, FDA-approved, treatment for male pattern hair loss at the crown or in the middle of the scalp (androgenetic alopecia). Generic Viagra is the world renowned medicine for erectile dysfunction and most men have forgotten they ever had a problem with erections after its use. Take it on empty stomach and it will work in 30 minutes. Erections can be achieved on stimulation.Generic Cialis is consumed orally and has quickly become one of the most prescribed medications. Generic Levitra has been clinically proven to improve erectile function, even in men who had other health factors, like high cholesterol, high blood pressure, or diabetes

squith said...

To build and sustain the impact and influence in the negotiations and reach a rational result, it is important to control the level of commitment. This means doing everything possible to ensure the conversation and interaction is the problem in the joint resolution, not the struggle for dominance.

employment screening

Movie Download said...

I merely read your posting and all I can express is wow! I find this kind of piece of writing incredibly educational and it makes it a whole lot crisper now. Many thanks to the amazing details.

Chatty said...

Really you have done great job,There are may person searching about that now they will find enough resources by your post.I like this blog..
Blogger how when you visit my site,
My Site created for men's health,
Here the best method for you and get the best Penis Enlargement Pills today.

Penis Pills | Penis Device | Penis Exercise

Poker said...

This is really a fascinating website and all your articles, lots of useful stuff. One thing I just want to say is that your Blog Love Blog is so perfect to me.
--------------------------
Our www: Texas Holdem Poker

Free Poker said...

I was really happy to visit this awesome uniqe and good updated site now. I needed to thank you for this fantastic posts!
Regards
--------------

Free Cash play money bonus
Learn free holdem poker with Spain, Holland, Poland players
Free 100 dollars
play today all day poker winning
Instant Poker
Play online games like casino slots poker poker770 riva titan
Poker kapitaƂ startowy
Darmowy bonus na pokera za darmo natychmiastowe bonusy bez depozytu
Poker bonus dollar
No deposit poker bonus for real money promotion
Real money poker
Play texas holdem games with players from Portugal, Swiss, Jamaica
Starting capital poker
Get startup capital to rooms like Party poker every day
no deposit poker money
Do you play poker on laptop computer these days ?
buy laptop poker
Watch tv with free programs
tv all poker players