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Building thought leadership with your expert employees The CEO remains a trusted source, but employees with a technical background are even ...

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site About describes itself...

Corporate responsibility and sustainability for marketing and PR professionals Winston Churchill stated, "We make a living by what we g...

I was inspired by Toby Orb's pledge to give $1.5 million to charity during his lifetime. His organization Giving What We Can has 63 ot...

Jeremiah Owyang published an insightful report on the career path of a social media strategist. He found that after some early success, the...

Custom influencer searches for PR and marketing professionals who lead brand-reputation programs Blekko is a new search engine that include...

My office is in a full-on fight for Foursquare mayorship. When I won it back this week, I cheered out loud in the office. This "great...

L ocation-based services hold the promise of targeted advertising and ultra-relevant content for everyone. Are these services just high-tech...

How much is an enthusiastic advocate of your brand worth to you? It turns out that it is 5X their lifetime value to you. For example, if the...

I recently attended my 20-year high school reunion and realized that social media radically changed our relationships. I hadn't seen mos...

Sunnyvale, Calif. -- The A-Team, Inger and Travis Murdock, today added Colin Travis Murdock to the cast of their widely anticipated family. ...

Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals I checked in on Foursquare as I arrived...

Social media really isn't media in the way we typically use the word today in public relations and marketing. Social media are your frie...

Using ITDatabase for media relations research on topics, publications and authors The first thing I ask from my media relations team when I ...

Should I go in-house or work for an agency when I graduate college? You have worked hard in college and want to take the best first step. Yo...

People who know me know that I like screens. I have five screens at my desk at work and two in my home office. I learned a long time ago tha...

How to prepare and stand out for your first job interview It's March and PR students are anxiously looking for internships and first job...

How PR and marketing can drive more readers to news stories featuring your company Tom Foremski, former Financial Times reporter and editor ...

Google Sidewiki for PR and marketing professionals Google Sidewiki has been out for six months and it a is good time understand the strateg...

Impact of Google Buzz on PR and Marketing G oogle launched a new social network last week named Buzz that is certain to impact your marketi...