Sunday, November 21, 2010

Social Media Strategist or Help Desk?


Jeremiah Owyang published an insightful report on the career path of a social media strategist. He found that after some early success, the social media strategist faces an onslaught of problems that can cause the person to descend into a reactive help-desk list of tasks. He advocates that effective strategists develop a proactive program that gets ahead of the demands and allows them to operate from a strategic planning position.

Owyang identifies several key problems that map closely to the problems I've faced as a marketing director and community manager implementing social media programs. The issues he identifies are the following:
  • Resistance from internal culture
  • Measuring ROI
  • Lack of resources
  • Ever changing technology space
  • Resentment and envy of the role
  • A looming increase in business demands
Of the social media strategists he interviewed 41 percent report to the marketing department. Most of these programs lacked a formalized program with long-term direction. Only 23 percent have the required maturity to overcome these problems.

He recommends these 10 qualities when looking to hire a social media strategist:
  • Hire a program manager rather than a social media "hot shot"
  • Seek candidates with a track record of early technology adoption
  • Scrutinize how they have used social media
  • Seek backgrounds that demonstrate ability to manage dotted-line managers
  • Look for corporate entrepreneur
  • Ensure cultural fit, they will tackle change management
  • Find a natural born connector
  • Celebrate risks, clear obstacles
  • Enable them to connect to peers and grow careers
  • Protect investment by providing new challenges, compensate well
The full report from Jeremiah Owyang at Altimeter Group is found below.

31 comments:

Karan Arora said...
This comment has been removed by a blog administrator.
Unknown said...
This comment has been removed by a blog administrator.
Unknown said...

michael kors handbags clearance
mcm outlet
air max uk
christian louboutin shoes
coach outlet
tory burch shoes
chaussure louboutin
fitflops uk
michael kors outlet clearance
coach outlet
longchamp outlet
ralph lauren pas cher
hermes birkin bag
tods shoes sale
true religion jeans
beats by dr dre
nhl jerseys
fitflops sale
longchamp handbags
mulberry handbags
mont blanc outlet
reebok outlet store
true religion outlet
michael kors outlet online
herve leger dresses
louis vuitton bags
nike tn pas cher
nike air max
michael kors wallet
replica watches
ugg boots outlet
fitflops outlet sale
celine outlet online
lacoste pas cher
michael kors uk outlet
czq20160726

Justin said...

Here is a most loved trap of gatherers/banks in entering the same record yet with an alternate record number. Presently you may owe somebody $1,500 and they turn it over for accumulation. https://www.usacheckcashingstore.com/san-diego

Justin said...

To start with, there is a RV for any spending level. You can discover tent trailers for a couple of hundred to a couple of thousand dollars, contingent upon whether you need new or utilized, and the size and choices included. usapaydayloanstore.com/chicago

Kristofer khin said...

Awesome enlightening site. I'm truly awed subsequent to perusing this blog entry. I truly welcome the time and exertion you go through to impart this to us!
Python Online Help

Malik Alamsyah said...

Hello every body It seems like download poke radar that when from my social media friends so I think liking your own pokemon go post I always like my own posting on bbm modsocial media. is the first step to pokecrot bot pokemon go getting more likes. I don’t like kumpulan game android mod apk terbaru gratis one of my posts, that post gets less attention. ada juga game PES 2017 Apk Android yang selalu hebat sekali. sobat juga bisa Download Lagu terdapat juga antivirus terbaik yaitu Download Smadav Pro Terbaru 2017 jika sobat sering browsing silahkan gunakan browser Mozilla Firefox Terbaru free Download
dan Download Google Chrome Terbaru, jika suka download silahkan gunakan Download IDM Full Terbaru Gratis serta untuk bisa memutar video online install software Download Flash Player Offline Terbaru juga ada Download PES 2016 APK Android yang tiada henti hentinya memberikan Download Film Terbaru Gratis yang mampu memanjakan para penikmat COC MOD dan Download Clash Royale Apk Mod Terbaru serta suka karaokean di hp silahkan gunakan Download Smule VIP Mod Apk Terbaru Gratis jika sobat suka desain grafis silahkan Download CorelDraw X7 dan ada juga Download Microsoft Office 2016 kunjungi juga blog Download Software Gratis | Ifub.net | Download Software Gratis | Update Berita Terbaru | Daftar Katalog Harga Terbaru | Download Mp3 Lagu Terbaru Gratis | Download Software Game PC Android Mod Terbaru Full Version Gratis terima kasih atas perhatiannya.

marko said...

Tuttavia, la maggior parte di questi rimedi non erano la stessa efficacia e la qualità di quelli che molte persone utilizzano oggi. Alcuni dei migliori rimedi per la disfunzione erettile sono stati inventati negli ultimi 10 - 20 anni. disfunzione erettile rimedi naturali

Justin said...

Cut coupons both from online and your Sunday daily paper flyers. I spare roughly $30-$60 a week on perishables and I don't spend over a hour every week on doing the cut-out. Coupons are inexhaustible nowadays because of the subsidence. Take full preferred standpoint of any you go over and you'll have additional cash to spend on different essentials. https://www.usacheckcashingstore.com/chula-vista

Justin said...

Barraged with all these "accomplish your fantasies messages" on my email, I was turning out to be just more discouraged, step by step, for needing such a great amount, to live and to share, yet being and seeing myself so unpleasantly lost and cut off. https://www.usacheckcashingstore.com/Lemon-Grove

Justin said...

Una conferenza è un incontro di molte persone che si riuniscono per discutere di alcune questioni e problemi importanti. Le conferenze sono di varia natura e tipologia. I temi o argomenti discussi in una conferenza-evento di determinare che tipo di incontro che è. come fare una email di candidatura in inglese efficace

Justin said...

Setting off for college is a sufficiently unpleasant circumstance that you would prefer not to need to push over how you are going to pay for it. In the event that you can not discover enough financing for school through grants and gives, then you will need to swing to understudy advances. Check Cashing San-diego

Sean paul said...

I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that's at the other blogs.
Finance Dissertation Writing Service

chenmeinv0 said...

toms shoes outlet
louis vuitton handbags
cheap ray bans
burberry scarf
michael kors bags
michael kors outlet clearance
michael kors handbags
pandora charms
red bottom shoes
coach outlet
201610.10chenjinyan

Unknown said...

cheap mlb jerseys
chaussure louboutin
hollister clothing
pandora jewelry outlet
coach factory outlet
moncler outlet
oakley sunglasses
timberland boots
ugg australia
adidas superstar
20611011caiyan

koko said...

بوك تنزيل
فيس
الفيس
فيس بوك
الفيس بوك
بوك فيس
فيسبوك عربي
فيس بوك البنات
فيسبوك
فيس بوك تحميل
فيس بوك تنزيل
فيس بوك عربي
تطبيق mobikim
mobikim
تطبيق mobikim tv
mobikim tv

Paulo said...

Propel providers see a more critical level of risk in offering singular advances for unemployed. This leaves propel providers with two decisions either reject the use of the unemployed outright, or offer them singular credits for unemployed with revived terms and conditions. www.usapaydayloanstore.com/chicago

Paulo said...

While awful credit borrowers stress over their FICO ratings, it merits considering that bank certainty is by a wide margin the most critical component in an advance application. What it means is that advances can be endorsed in light of the fact that the moneylender feels guaranteed reimbursements will be made without any issues, making even extensive advances feasible, as $10,000 individual advances for awful credit borrowers. cash advance san-diego

chenmeinv0 said...

louis vuitton outlet
pandora bracelet
seahawks jerseys
coach outlet store online
tommy hilfiger clothing
canada goose jackets
warriors jerseys
longchamp pas cher
adidas outlet
ray ban sunglasses outlet
2016.11.26xukaimin

Unknown said...

michael kors canada
pandora charms
ugg australia
true religion outlet
louboutin uk
coach outlet
gucci outlet
ralph lauren outlet
abercrombie and fitch outlet
lacoste shoes
20161205caiyan

kelinci said...

really perfect articles.
Perkelincian kelinci
Jual Kelinci
Kelinci Shop instagram
kelinci arnab

Unknown said...

christian louboutin outlet
lululemon outlet
cartier watches
links of london jewellery
nike air huarache
cheap nike shoes sale
ugg boots
kd shoes
michael kors handbags outlet
ralph lauren
20170117caihuali

Unknown said...

cartier watches
coach outlet canada
kate spade
adidas uk store
burberry outlet sale
gucci outlet
cheap oakley sunglasses
louis vuitton neverfull
tory burch outlet
longchamp handbags
20170117caihuali

Unknown said...

ray ban sunglasses
adidas trainers
uggs australia
los angeles clippers jerseys
oakley sunglasses wholesale
christian louboutin shoes
mlb jerseys
gucci outlet
kate spade
timberland boots
20172.15wengdongdong

John said...

cheap rolex watches
true religion jeans outlet
fit flops
uggs australia
michael kors
michael kors outlet online
ugg boots
adidas yeezy boost 350
cheap oakley sunglasses
michael kors purse
20170301huazhen

Unknown said...

timberland outlet
adidas nmd online
michael kors handbags
yeezy sneakers
nike roshe uk
michael kors
nike huarache
roshe shoes
yeezy boost
yeezy boost

Unknown said...

golden state warriors
detroit lions jerseys
kansas city chiefs jerseys
ed hardy outlet
gucci outlet
lebron shoes
cowboys jerseys
carolina panthers jersey
christian louboutin outlet
chargers jerseys

Unknown said...

rolex watches
cazal sunglasses
nike shoes
christian louboutin outlet
coach outlet
michael kors outlet clearance
swarovski crystal
michael kors handbags outlet
louis vuitton
coach factory outlet online
20170330lck

Guest said...

Your Article is so good and informative thanks for sharing this content https://www.appliancekitchener.com

Angel17 said...

I find this so interesting. Thanks for sharing! https://www.striveholistic.com/massage-therapy

Chaitanya said...

Really informative article.Thanks Again. Really Great.
Artificial Intelligence Training
C & C++ Language Training