Sunday, August 29, 2010

Blekko Makes Influencing the Influencers Easy

Custom influencer searches for PR and marketing professionals who lead brand-reputation programs

Blekko is a new search engine that includes some time saving features for PR and marketing professionals who want to track a narrow set of online publications or domains. By allowing you to select only the domains or pages that you want searched, it helps you stay focused on the people who really influence your business and reduces the spam in your coverage scans.

Blekko uses what it calls Slashtags that allow you to "slash in" or "slash out" what you want in a search. This easy-to-use process allows you to create a complicated search, publish it for others to use and then repeat it quickly. For example, a Blekko user named Max created a list of advertising publications. If you wanted to do a search to see if your company was mentioned in AdAge, Adweek or MediaPost, you would search in Blekko like this:

Company Name /max/advertising

That string searches for "Company Name" using Max's predefined list of advertising domains. A snip of those publications can be seen below.


Instead of getting back a bunch of spam blogs like I do with a Google search, Blekko only gives me back results from the 21 publications that matter in the advertising and media industry. If you add a /date Slashtag, it will sort those results by date instead of relevancy. Another great tool when you are monitoring the web daily for news on you or your competitors.

Additionally, Blekko allows you to publish these searches in RSS so you can share them with your teammates or with your client. Pop them into Google Reader and you have a searchable archive of your news that is easy to read, process and report.

The current downside I'm finding with Blekko is that some of the less-popular domains are only searched every 14 days. Hopefully Blekko will address that issue as they come out of beta and put together the computing power to crawl the Internet faster.

Blekko has been in a super stealth mode for more than a year. They seem to be on solid financial ground with $20 million in financing. I'm not going to call them a Google killer because that would surely doom them. They are building some steam and they gave Robert Scoble a peek at their product in this long, but informative 45 minute YouTube video.




Blekko is really a lot more than the simple features that I've outlined. For example, the SEO rankings are radically different because they are completely open. I'll leave it to others to give you the feature-by-feature review. If you're a PR or marketing person managing the reputation of a brand, you really must give Blekko a try.

You may find that my Blekko links in this post don't work for you. You may need to get an invite to Blekko before you can access them. On Twitter, Follow @blekko and then ask for an invite and they'll direct message you in a day or so. Or you can email your request to scoble+at+ blekko.com (I lifted this address from the end of the Robert Scoble video).

64 comments:

Eden Alaster said...
This comment has been removed by a blog administrator.
jhon said...
This comment has been removed by a blog administrator.
Unknown said...
This comment has been removed by a blog administrator.
Unknown said...
This comment has been removed by a blog administrator.
Regina Hilary said...

This app is great it gives you those moments of relaxation and incredibly wonderful
age of war 2 | tank trouble | gold miner | tank trouble 3
Just wanted to tell you keep up the fantastic work!my weblog:
age of war 3 | earn to die 5 | earn to die 6 | red ball
Stick war 2 | Apple Shooter

Kristofer khin said...

All things considered, thank you for making such helpful article.
Python Homework Help

Kiley Muller said...

Marketing Research Homework Help
The blog post is related to the alcohol addiction.I like the blog post to read.Thanks a lot for posting.

Ken Smith said...

that is fantastic blog, I will pas this to the other peoples.
Education Capstone Project Writing Service

Eden Alaster said...

Thanks for sharing the info, keep up the good work going.... I really enjoyed exploring your site.
Financial Analysis Accounting Assignments Help

Justin said...

Additional items. At the point when getting ready for your rental make certain that you bring along every one of the additional items that you require. Numerous individuals neglect to bring along things like baggage racks, bicycle racks, GPS frameworks, and youngster auto seats and when the rental auto organization credits you these things it can be unreasonable. Cash Advance Chicago

Justin said...

Also, remember that since the Grand Palace is viewed as an imperial venue, proper clothing is normal from guests. No shorts, singlet, sleeveless shirts, shoes or any open-finished shoes are permitted inside the grounds of the Grand Palace. Check Cashing

Alex John said...

I was searching for any article for my school homework lastly got it from you. Much obliged.
Coffee Inventory Management under LIFO at Farmer Brothers Coffee Company Case Solution

Justin said...

Going to graduate school and graduating is not an insurance that an understudy will turn into a legal advisor. For most understudies, the greatest snag to being a lawyer is getting through the law questionnaire. payday loans san-diego

Justin said...

The following stride is contrasting choices. With the right assets you find on the web, you can without much of a stretch analyze private credit union arranges and pick the one that suits your circumstance the most. In spite of the fact that this may appears like a great deal to do, contrasting combination alternatives should really be possible effectively with the assistance of correlation diagrams and count apparatuses. Check Cashing

Justin said...

Yet, much of the time, such a tradeoff might be justified, despite all the trouble. Remember that getting a terrible credit advance to pay for school will enhance your credit, gave you really make your advance reimbursements on time. You can then settle your credit to the point where you might have the capacity to show signs of improvement advance rate. payday loans

marko said...

Se sei un uomo d'affari o un imprenditore, se una persona che intrattiene transazioni regolarmente con gli stranieri, o se avete intenzione di espandere la vostra attività a livello internazionale, allora si dovrebbe imparare l'inglese on-line. il colloquio in inglese per trovare lavoro in canada

marko said...

Si consiglia di iniziare a integrare i benefici della medicina naturale nella vostra vita di tutti i giorni per lo stoccaggio vostro armadietto dei medicinali con rimedi erboristici, in sostituzione di prodotti di marca non naturali. Ad esempio, il rabarbaro è uno dei rimedi naturali per il bruciore di stomaco e indigestione utilizzati dai nativi americani per molti decenni.disfunzioni erettili

Justin said...

Hard cash land credits function admirably for the speculator that has found an extraordinary arrangement. The vender needs to close rapidly. The property needs some work. The contrast between the private moneylender and the business broker can have a major effect in the measure of benefit the speculator leaves with. payday loans lemon-grove

Justin said...

A few government understudy advances and private advances are ready for whoever gets there first. You should simply inquire about the ones that are best for you and after that apply for them. Check Cashing

marko said...

La lingua inglese non è estranea a cambiare. Ogni 500 anni, inglese trasforma radicalmente come il bruco diventa farfalla. Il tempo è scaduto per Modern English e il cambiamento è alle porte. madrelingua inglese alle prese quotidianamente con gergo confuso e in rapida evoluzione, non possiamo fermare o al controllo. La nostra generazione si trova nel mezzo di un cambiamento di linguaggio sismico verso Global English. lettera di presentazione in inglese già compilata

Damon D'souza said...

This site and the resources you provide is really nice keep it up.
Nursing Original Content Writing

Andrew Austin said...

Pretty helpful material, much thanks for this article.
Help with Mechanical Engineering Assignment

Unknown said...

cheap mlb jerseys
chaussure louboutin
hollister clothing
pandora jewelry outlet
coach factory outlet
moncler outlet
oakley sunglasses
timberland boots
ugg australia
adidas superstar
20611011caiyan

Paulo said...

Loaning establishments were upbeat to offer such advances to individuals with awful financial assessments as they were just making a secured credit. Moneylenders held the choice of repossessing the property. In the event that the borrower is neglected to make a reimbursement of the cash acquired. This was maybe one of the primary reasons why loaning foundations did not waver to offer advances to individuals that had not exactly stellar FICO assessments. check cashing

Paulo said...

Not understanding a "decent" credit reason. The reason for the credit ought to be certain and not general in nature. For instance, an advance to cover finance won't be affirmed since the extra supports won't help the business acquire extra salary to pay the advance back. payday loans

chenmeinv0 said...

louis vuitton outlet
pandora bracelet
seahawks jerseys
coach outlet store online
tommy hilfiger clothing
canada goose jackets
warriors jerseys
longchamp pas cher
adidas outlet
ray ban sunglasses outlet
2016.11.26xukaimin

Unknown said...

cheap uggs
michael kors bags
coach outlet
rolex watches
longchamp uk
red bottoms shoes
ugg boots
coach outlet store
canada goose outlet online
louis vuitton outlet
20161205caiyan

Unknown said...

ugg boots
jerseys wholesale
louis vuitton handbags
tiffany outlet
air max uk
links of london
oakley sunglasses
hermes birkin bag
ferragamo outlet
lululemon pants
20170117caihuali

Unknown said...

adidas trainers
ugg boots
michael kors handbags
the north face jackets
canada goose jackets
tiffany jewelry
tiffany outlet
giuseppe zanotti outlet
fitflops
coach outlet online
chanyuan2017.01.17

lawassignmentshelp said...

Thanks a lot for the post. It has helped me get some nice ideas. I hope I will see some really good result soon.
Nursing Project Help

Unknown said...

Marketing Assignment Help Service
I loved the way you discuss the topic great work thanks for the share.

Ricky Rose said...

This is really a great stuff for sharing Essay Writing Service UK Thanks for sharing.

Anonymous said...

Such a nice post Online Java Programming Homework Help
keep up the fantastic work

John said...

ugg sale
nike sneakers
ralph lauren outlet online
michael kors
louis vuitton factory outlet
pandora charms outlet
gucci handbags outlet
michael kors outlet store
true religion outlet store
air max outlet
20170301huazhen

Unknown said...

longchamp outlet
kobe basketball shoes
michael kors factory outlet
adidas nmd
jordans for cheap
nike roshe run
chrome hearts online
michael kors handbags
michael kors handbags
hermes belts for men

Unknown said...

yeezy boost 350 white
new balance shoes
michael kors uk
michael kors handbags
boston celtics jersey
michael kors handbags
fitflops shoes
ferragamo shoes
houston texans jerseys
oakley sunglasses

Unknown said...

yeezy boost 350 white
new balance shoes
michael kors uk
michael kors handbags
boston celtics jersey
michael kors handbags
fitflops shoes
ferragamo shoes
houston texans jerseys
oakley sunglasses

Unknown said...

rolex watches
cazal sunglasses
nike shoes
christian louboutin outlet
coach outlet
michael kors outlet clearance
swarovski crystal
michael kors handbags outlet
louis vuitton
coach factory outlet online
20170330lck

Roman Arnolds said...

Using #blekko, have a wicked smile in my face, like the smile I had when I used Google back in 2000.

This #Blekko is freaking awesome. Example, I can search Apple Computers /History. Slashtags are going to change the web!
URL: https://treeremovalmelbournearborists.com/eastern-suburbs/

Corey said...

This article is very interesting. Thanks for the resource. Website Hosting Maine

Roman Arnolds said...

When picking an influencer, first make sure their followers were obtained organically. lenexaroofers.com/

Roman Arnolds said...

It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives. | contact us

Roman Arnolds said...

The Psychology of Influence — So let's take a close look at the psychology of influence, and why it makes influencer marketing so effective. on this site

Unknown said...

The blog is very informative and well written.
In these days assignment services are very helpful for higher grades students or higher studies. We at https://www.oddylabs.com/ introduce assignment help services for students with informative and well researched data.

Roselyn said...

Blekko is... automatically applying slashtags to improve results in seven initial search categories: health, colleges, autos, personal finance, lyrics, recipes and hotels. Click here for more info.

Roselyn said...

Blekko is a full web search engine, with regular crawls of billions of web pages. Figure out about Spokane Kitchen Remodel.

Roselyn said...

This Blog post has a lot of informative information. Very interesting and detailed, Keep it up! Visit us at www.a1treeservicespokane.com.

Roselyn said...

Blekko is a new search engine with several time-saving capabilities for public relations and marketing professionals who wish to keep track of a small number of online publications or domains. Tree Care

Roselyn said...

Blekko, trademarked as blekko (lowercase), was a company that provided a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted webpages and excluding such sites as content farms. Check it out more here

Unknown said...

gs that allow you to "slash in" or "slash out" what you want in a search. This easy-to-use process allows you to create a complicated search, publish it for others to use and then repeat it quickly. Egg Harbor Newe Jersey sunsetter awnings

Nathalie said...

Such an interesting blog. Thank you so much for sharing this one. www.fencecompanieslakelandflpros.com/

jENN said...

Great blog! Keep on posting. https://www.treeservicecantonohio.net

Nathalie said...

Happy to visit this one. roofingsevenoaks.com/

Anonymous said...

Thank you for sharing such useful information. Continue to spread the word about your excellent work. Interior Window Cleaning

Guest said...

Thank you for the good info. I and my friend were just preparing to do some research about this.Local Concrete Contractors

Angel17 said...

Such a lovely post. Thanks for sharing this one! Spyder Auto

Roman Arnolds said...

which is a soon to launch search start-up, doesn't have much to lose in sharing data.

URL: www.saratogageneralcontractors.com

Guest said...

Your Article is so good and informative thanks for sharing this content Handyman Pros of Milton

Anonymous said...

Very interesting and informative blog !
Tallahassee Fencing

Anonymous said...

"Thanks for sharing this interesting blog here

Calgary Tree Removal

'


John Hartman said...

Blekko, the search engine that was launched in 2010 and eventually acquired by IBM, was known for its focus on search engine spam and providing users with more relevant search results. However, as of my knowledge cutoff in September 2021, Blekko did not have any specific features or tools aimed at making it easier to influence influencers

View more info here

Anonymous said...

"Such an awesome post. Thanks for sharing!
"
https://concreteedmonton.net

John Buchard said...

Wonderful post! Keep it up for more amazing blog post.

Look for the best and quality Commercial Turf Raleigh NC

Anonymous said...

Very useful and informative post!
Mesa Plastic Surgery