Custom influencer searches for PR and marketing professionals who lead brand-reputation programs
Blekko is a new search engine that includes some time saving features for PR and marketing professionals who want to track a narrow set of online publications or domains. By allowing you to select only the domains or pages that you want searched, it helps you stay focused on the people who really influence your business and reduces the spam in your coverage scans.
Blekko uses what it calls Slashtags that allow you to "slash in" or "slash out" what you want in a search. This easy-to-use process allows you to create a complicated search, publish it for others to use and then repeat it quickly. For example, a Blekko user named Max created a list of advertising publications. If you wanted to do a search to see if your company was mentioned in AdAge, Adweek or MediaPost, you would search in Blekko like this:
Company Name /max/advertising
That string searches for "Company Name" using Max's predefined list of advertising domains. A snip of those publications can be seen below.
Instead of getting back a bunch of spam blogs like I do with a Google search, Blekko only gives me back results from the 21 publications that matter in the advertising and media industry. If you add a /date Slashtag, it will sort those results by date instead of relevancy. Another great tool when you are monitoring the web daily for news on you or your competitors.
Additionally, Blekko allows you to publish these searches in RSS so you can share them with your teammates or with your client. Pop them into Google Reader and you have a searchable archive of your news that is easy to read, process and report.
The current downside I'm finding with Blekko is that some of the less-popular domains are only searched every 14 days. Hopefully Blekko will address that issue as they come out of beta and put together the computing power to crawl the Internet faster.
Blekko has been in a super stealth mode for more than a year. They seem to be on solid financial ground with $20 million in financing. I'm not going to call them a Google killer because that would surely doom them. They are building some steam and they gave Robert Scoble a peek at their product in this long, but informative 45 minute YouTube video.
Blekko is really a lot more than the simple features that I've outlined. For example, the SEO rankings are radically different because they are completely open. I'll leave it to others to give you the feature-by-feature review. If you're a PR or marketing person managing the reputation of a brand, you really must give Blekko a try.
You may find that my Blekko links in this post don't work for you. You may need to get an invite to Blekko before you can access them. On Twitter, Follow @blekko and then ask for an invite and they'll direct message you in a day or so. Or you can email your request to scoble+at+ blekko.com (I lifted this address from the end of the Robert Scoble video).
Sunday, August 29, 2010
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Using #blekko, have a wicked smile in my face, like the smile I had when I used Google back in 2000.
This #Blekko is freaking awesome. Example, I can search Apple Computers /History. Slashtags are going to change the web!
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Blekko is... automatically applying slashtags to improve results in seven initial search categories: health, colleges, autos, personal finance, lyrics, recipes and hotels. Click here for more info.
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Blekko is a new search engine with several time-saving capabilities for public relations and marketing professionals who wish to keep track of a small number of online publications or domains. Tree Care
Blekko, trademarked as blekko (lowercase), was a company that provided a web search engine with the stated goal of providing better search results than those offered by Google Search, with results gathered from a set of 3 billion trusted webpages and excluding such sites as content farms. Check it out more here
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Blekko, the search engine that was launched in 2010 and eventually acquired by IBM, was known for its focus on search engine spam and providing users with more relevant search results. However, as of my knowledge cutoff in September 2021, Blekko did not have any specific features or tools aimed at making it easier to influence influencers
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Thank you for sharing your insights on Blekko, Travis. Your detailed overview highlights the powerful features that make Blekko a valuable tool for PR and marketing professionals. The ability to customize searches with Slashtags and focus on specific influencers is a game-changer for managing brand reputation. The example of filtering results to only include key advertising publications illustrates how effective this can be in cutting through the noise. While the search frequency for less-popular domains is a minor drawback, the benefits clearly outweigh this issue. I appreciate your recommendation and will definitely consider giving Blekko a try for more efficient and targeted online searches.
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