Sunday, August 22, 2010

Friends - The Killer Feature

My office is in a full-on fight for Foursquare mayorship. When I won it back this week, I cheered out loud in the office. This "great" feat was only seen by a small part of my social graph because most of my real-life friends aren't using Foursquare. Yet, when I checked into my first Place on Facebook, I saw that 20+ friends had checked into interesting locations all over the country. I reconnected with a couple of them to talk about their trip.

As these examples show, friends are the killer feature. We've known for a while that critical mass is a key element of success for nuclear weapons and social networks, but the nature-like ecosystem of relationships stored in Facebook are worth an order of magnitude greater than the parts. My 523 friends map very closely to the people that I know and care about most. I may not have spoken to some of them for several years, but their Place posts have already caused me to reach out and renew a friendship. In my opinion, the Facebook friendship map is probably one of the most important historical records of my life. Since I believe that social media makes you more social, I put a high value on the network's ability to improve my life.

If people like ourselves are the best way to influence us, then Facebook has the potential to be the best marketing tool in history. I'm sure to buy a product that my friends recommend and Facebook already knows all my friends and will soon know where they buy stuff. In fact, JiWire's (client) report this week indicates that more than one-half of people are willing to disclose their location to get more relevant advertising.

That doesn't mean that Foursquare and others are out of the game. Foursquare's concept of socializing loyalty means that brands may choose to market their products through Foursquare because it has the mechanisms to connect with customers at a much deeper level.

Friends take work to earn in our lives. Because of their value to us, we are reluctant to share them publicly. When we do, they become a tall barrier to entry and a killer feature that guarantees Facebook Places will rush to the top of the location-based services pile.

Disclosure: JiWire is a client of my employer Edelman.

48 comments:

jhon said...
This comment has been removed by a blog administrator.
Qing Cai said...
This comment has been removed by a blog administrator.
Robert Lima said...

Cool blog site friend I'm about to suggest this to all my listing contacts.www.deutsche360.com

dong dong23 said...

polo shirts
gucci outlet
cheap jordans
michael kors outlet online
kate spade
ralph lauren outlet
coach outlet online
north face outlet
beats wireless headphones
kate spade handbags
air jordans
adidas shoes
adidas originals
nike uk
timberland boots
lebron james shoes 12
adidas originals
coach outlet
celine
michael kors outlet clearance
oakley sunglasses
nfl jerseys wholesale
true religion shorts
toms shoes
beats headphones
michael kors outlet
abercrombie
toms outlet
gucci handbags
coach factory outlet
coach outlet online
ray ban sunglasses
nike roshe run
michael kors outlet
timberland boots
coach outlet store online clearances
coach outlet
coach outlet
hermes bag
louis vuitton handbags
20167.16wengdongdong

Justin said...

There are three noteworthy credit authorities that gather and store data about the majority of your credit buys. They are Equifax, Experian, and Trans Union. payday loans chicago

Justin said...

I had as of now examined "Considering" or Accounts Receivable Financing and being a Tax individual I was continually searching for approaches to help my customers pay their expenses at the earliest opportunity, particularly in the event that they owed representative charges. Cash Advance

Gege Dai said...

michael kors outlet
air max 90
longchamp handbags
camisetas futbol baratas
calvin klein underwear
ugg outlet
coach outlet clearance
police sunglasses for men
michael kors outlet online
ralph lauren outlet
nike roshe run
tory burch outlet
ray ban sunglasses
michael kors outlet
tiffany outlet
fitflops sale clearance
true religion jeans
michael kors outlet
michael kors outlet clearance
uggs outlet
links of london
ugg outlet
vans outlet
ysl outlet
hollister clothing store
swarovski crystal
cheap football shirts
fitflops clearance
michael kors outlet
michael kors outlet
kate spade uk
cheap nike shoes sale
ugg outlet
oakley sunglasses sale
ralph lauren shirts
czq20160726

Robert Jackson said...

Wonderful, just what a blog it is! This blog has provided the helpful data to us continue the good work.Banks

Justin Gaberial said...

Quickly this site will indisputably be famous among all blogging people, because of its fastidious articles or reviews.XnXX

Sheena Martin said...

Man, what a crazy story. I'll probably share this with some of my friends. Thanks again for posting it.katy dental implants

Simon Armitage said...

This is a pretty great post. I've been thinking of starting a blog on this subject myself. Any tips or anything you would recommend me to avoid?dog training katy

Sheamus said...

So weird. I was just searching for information about this stuff and you popped up. You must be doing something right. Thanks by the way, this really answered some questions I was throwing around in the back of my mind.emergency plumber katy

Stephan Scoot said...

Hmm!! This blog is really cool, I’m so lucky that I have reached here and got this awesome information.long term care insurance katy

Mr Hobit Foster said...

Thanks for compiling such nicest information in your blogs. Articles are very informative and hope again I’ll find more like that.recycled plastic drum

Mitcheal Clerk said...

Outstanding blog, in my opinion site owners should acquire a great deal out of this blog its very user welcoming. Absolute Draining & Plumbing

Justin said...

On the off chance that you do anticipate getting into a games utility or something comparable then look at the vinyl, it's less expensive than calfskin yet is truly tough and you don't fell you're going to tear the seat each time you get in the auto or truck. usapaydayloanstore.com/chicago

Jeorge Bush said...

The caliber of information that you're offering is merely wonderful.concrete driveway

John Brooks said...

The caliber of information that you're offering is merely wonderful.Helping hand

Justin said...

Make sure to likewise recall how you are going to get the chance to class. On the off chance that you need to take the transport twice every day to and from grounds, add that month to month aggregate to your rent. In the event that you need to drive, think about your gas costs. Auto Title Loans Chicago

Dr.Zack Martin said...

Good Service and very instructive site! Great hand for people looking for someone like them! They have helped me a lot to get me out of the dilemma! Suggested to all!best sump pump

Joseph Roolins said...

Wow!! Spectacular results from them!! I am never contacting anyone else! The most amazing time period I have ever had! And their service is remarkable!best inversion table

Sara Loren said...

I'm also visiting this site regularly, this web site is really nice and the users are genuinely sharing good thoughts.

Savings

Justin said...

School educational cost costs proceed to rise, and it is turning out to be progressively troublesome for understudies to get satisfactory financing with a specific end goal to cover the greater part of their costs. Payday Loans

Robbert said...

On the off chance that you are considering supplanting your auto soon then you might be stressed over your financial plan. Purchasing another auto can be a major cost yet you can get some assistance by assuming out an acknowledgment auto advance. You can utilize this to pay for all or some portion of your next auto buy. check cashing

Robbert said...

Just about as huge as make certain you know your rights preceding acquiring an utilized auto, when managing purchasing an utilized auto will probably be take it to a merchant that offers and administrations new Volkswagen autos, and request that the administration manager test whether any wellbeing review notices have been issued for that auto. check Cashing Corona

Robbert said...

After you have picked and observed your auto you must be mindful about specific things. You need to check the auto for marks, rub and different harms. Try not to give the rental organizations a chance to charge you for any harm you have not done. Cash Advance

chenlili said...

louboutin shoes
coach factory outlet online
cartier watches
michael kors outlet online
kobe 11
mont blanc pens
louis vuitton handbags
oakley canada
retro jordans 13
michael kors outlet clearance
toms shoes
air jordan 11
cheap rolex watches
uggs outlet
kobe 8 shoes
oakley sunglasses outlet
oakley outlet
cheap uggs
lebron 12
true religion jeans
rolex watches
juicy couture
true religion sale
toms shoes
canada goose
polo ralph lauren
louis vuitton
coach outlet canada
celine bags
uggs on sale
michael kors outlet clearance
ugg sale
michael kors outlet
christian louboutin outlet
ray ban sunglasses outlet
coach factory outlet
ugg boots
oakley sunglasses outlet
chenlili20160905

chenmeinv0 said...

ugg boots
ugg boots
oakley canada
canada goose coats
michael kors handbags
adidas originals superstar
coach outlet
ralph lauren outlet
moncler outlet
ralph lauren polo shirts
201610.10chenjinyan

dada24 Xu said...

yeezy boost 350
ugg boots
red bottoms outlet online 
coach outlet store
birkenstocks
doudoune moncler
cheap uggs
moncler jackets
rolex watches uk
red bottoms
20161011caiyan

Paulo said...

On the off chance that you have paid on the home for a long time, and you renegotiate for a long time your regularly scheduled installment will be lower since you have consented to spread your 8 years of installments over a 15 year term. www.usapaydayloanstore.com/chicago

florairis said...

I went over this website and I conceive you've got a large number of splendid information,

fiftyfive prints

Paulo said...

In any case, we have heard endlessly that banks are simply not loaning to independent companies - guaranteeing there is a lot of hazard in littler firms. Along these lines, numerous little organizations are not notwithstanding applying for credit any longer out of dread of being turned down. Check Cashing

chenmeinv0 said...

louis vuitton handbags
cleveland cavaliers jerseys
ugg boots paris
adidas trainers uk
adidas nmd r1
louboutin shoes
kate spade outlet
louis vuitton outlet online
michael kors bags
prada handbags
2016.11.26xukaimin

Meiqing Xu said...

moncler
mont blanc pens
nike free flyknit
michael kors outlet
michael kors outlet clearance
longchamp handbags
louboutin
ugg australia boots
ugg outlet
christian louboutin shoes
20161205caiyan

James Bond Bond said...

I was concerned about my problem which I was having for some years ago but thanks to them who guided me and made that look so easy! I would definitely rate them 5 stars!First Security Services is hiring

Feonacy Tyson said...

I was concerned about my problem which I was having for some years ago but thanks to them who guided me and made that look so easy! I would definitely rate them 5 stars!iPhone Repair

dokter suketi said...

It's actually a great and helpful piece of information. I am satisfied that you just shared this useful information for us.
Thanks for sharing.
obat aborsi
cara menggugurkan kandungan
obat penggugur kandungan
obat aborsi
tanda tanda kehamilan

Dr.Johnson said...

I became very much attached to them because they have done some miracles for my problems! Thanks to them for making that possible! They are suggested to all.black7poker.com

Simon Armitage said...

This post is really valuable that designed for the new visitors. Pleasing work, keep on writing.cloud software

Leigh Bolton said...

I would be supportive on all your articles and blogs as a result of they are simply up to the mark.UnProtectedSec.com - best home safe

Hua Cai said...

cartier watches
coach outlet canada
kate spade
adidas uk store
burberry outlet sale
gucci outlet
cheap oakley sunglasses
louis vuitton neverfull
tory burch outlet
longchamp handbags
20170117caihuali

Unknown said...

adidas trainers
ugg boots
michael kors handbags
the north face jackets
canada goose jackets
tiffany jewelry
tiffany outlet
giuseppe zanotti outlet
fitflops
coach outlet online
chanyuan2017.01.17

dong dong23 said...

ray ban wayfarer
north face outlet
coach factory outlet
hollister clothing
dallas mavericks jerseys
canada goose outlet
ugg outlet
pandora jewelry
prada outlet
nike roshe
20172.14wengdongdong

mana76445 said...

I know this is quality based blogs along with other stuff.

progressive finance

John said...

cheap rolex watches
true religion jeans outlet
fit flops
uggs australia
michael kors
michael kors outlet online
ugg boots
adidas yeezy boost 350
cheap oakley sunglasses
michael kors purse
20170301huazhen

brianstrong598 said...

It’s a classic great for me to go to this blog site, it offers helpful suggestions
seo services cambridge uk

LCc 03 said...

longchamp outlet
kobe basketball shoes
michael kors factory outlet
adidas nmd
jordans for cheap
nike roshe run
chrome hearts online
michael kors handbags
michael kors handbags
hermes belts for men

千禧 Xu said...

golden state warriors
detroit lions jerseys
kansas city chiefs jerseys
ed hardy outlet
gucci outlet
lebron shoes
cowboys jerseys
carolina panthers jersey
christian louboutin outlet
chargers jerseys